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Anonymity might be costing you customers

July 20, 2017 11:53 AM | Katharine Giovanni (Administrator)

I was doing a search on companies the other day, specifically concierge companies, when I noticed something very odd. Most of the websites I found didn't give me any information about the owner of the company! The "about us" section was generic and had no names in it. There were no biographies, no list of staff ... nothing.

I don't know about you, but I like to know who I am doing business with. I like to read about the history of a company, and when I call them, I also like to have a name to ask for.

I completely understand that many of you might wish to remain anonymous for security reasons. I get that. I also understand that security issues might be why I can't find where you are located any where on your website. At least give me the city and state!

That all being said, I have both good news and bad news.

The good news is that hiding your name and company location will indeed help keep you secure in today's world.

The bad news is that it might cost you customers.

Hiding your name and company location might cause people to wonder why you are doing this. They might suspect that you have no experience, or worse that you have a something to hide. When I run across these websites, I wonder about their experience. Do I hire them? No.

At the very least, I humbly suggest that you put your name and title on the website. You don't have to have a long biography, a short one will suffice.

You also don't need to list your full address, just give me the city/state where you are located. I might not know that 212 is New York City, so to find out where you are I'll have to do an internet search on your area code. I've done this search many times over the years, but your clients won't. They'll just click off and go to your competitor.

Here are a few more tips…

Test your site on several browsers - Don't assume. That's my top tip for everything in regards to business. Never assume anything. For example, don't assume that since your website looks great on Chrome, it will look great on Firefox as well. It might not. I suggest you load it into several browsers. I also suggest that you make it "mobile" friendly so people can view it on their smart phones.

Make sure your website is up to date! I found dozens of websites that looked like they hadn't been updated in months. Several had old logos on them that linked to companies/associations that are now out-of-business. If I noticed, then you can be sure a client will and that will cost you business. Telling the client that you belong to an association that no longer exists is not a good business practice and you might lose the client.

The really bad news here is that you don't know how many clients you've already lost because they won't email you!!!!

So if you are wondering where the clients are, I would go take a look at your website first.

Until next time,


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