Well we are now 9 days into the new year and I think it is time to evaluate your business, marketing plans, time management, and your community connections in your industry. People ask me all the time how ICLMNet can get me business, or they tell me that they are not getting business so they see no value. Here’s my answer…
ICLMNet enhances your business because joining gets you involved with a professional group that can help you and your business grow and expand. As small business owners, you most likely don’t have the money to have expensive advisors and mentors, so being part of a Network Community fills the void of not have someone to bounce ideas off of. It allows you to ask questions to network members when you are not sure if you have the answer right.
Yes, you want to also get customers, but to find out where customers are coming from you have to add analytics to your website to find out exactly where traffic is coming from. You see it is not about one source to get traffic to your site, great traffic comes from a collection of places. Analytics is extremely important because once you have a potential client on your site, you need to know where they went on your site and when they left. If your content is not strong enough, and your information is all over the place, then you will not give this person the opportunity to know what you can do for them. Reach out to your hosting company (they all have amazing tools to help you) and see what tools they offer for your website to allow you to track traffic. Also, go over your content on a regular basis to make sure it is updated and fresh. This gives people a reason to come back to your site. Update your logos and links as well! It takes money and time to get a customer so if you are not using your website, your marketing, your network connections, and all the tools the internet offers and instead you’re just sitting there waiting for customers to show up, you are wasting valuable time and other resources.
So make a checklist of how you want to attack this year, grow your business and make connections in your community. If you are not a part of a network of like-minded people/business, then join one today … www.ICLMNET.com or others that are out there.